Software Designer & Creative Technologist

Pushing pixels for 8 years with an engineering mindset, obsessing over the details and the why behind great products.

Work

Selected personal products and client work.

Inglow Studio

Front-end developer

Front-end for a design and development studio. Client sites, from Figma files to production builds.

  • TODO: Client nameTODO: one line on what shipped, e.g. marketing site and booking flow.
  • TODO: Second clientTODO: one line, e.g. headless storefront, 95+ Lighthouse on every page.

MVP studio

Founder, one-person practice

Built MVPs for founders who wanted a working product in weeks. Fixed scope, short builds, code handed over.

  • TODO: Product nameTODO: one line on the product and who it was for.

TODO: Property company

Web developer & ads

Built WordPress sites and ran the ad campaigns for a property company in Tangier. The ads taught me what a page is for.

  • TODO: Site or campaign nameTODO: one line, e.g. listing site plus the campaigns that filled it.

I’m Kamal El Haddadi

I’m a front-end developer at Inglow Studio. I turn designs into pages that load fast, read well, and hold up on any screen.

Before that I ran my own studio, building MVPs for founders who wanted a working product in weeks rather than months.

I learned the full stack at a four-month MERN bootcamp in Rabat, after two years building WordPress sites and running ad campaigns for a property company in Tangier. The ads taught me more about what a page is for than the code did.

I care most about the part after it works: how fast it feels, whether the copy makes sense, whether anyone comes back.

Right now I’m exploring how far AI coding tools can take a real client project before the quality slips, and where a person still needs to be in the loop. I post about it on X.